gcpj8uM9GxCgO334ytRQukk3St6SXpCdb: November 2012

Tuesday, November 27, 2012

Animated Banner Ads: Counting Benefits

This is one way to promote products or services on the World Wide Web. It is meant to tempt a good level of traffic for a particular site for which it has been used. The ad is constructed from an image or multimedia object making use of technologies like Shockwave, Java and even Flash. More often than not, elements such as audio, video are as well used in order to maximize the presence of the ad on the Internet. The major fraction in such an ad belongs to images because they are capable in attracting people's attention. These pictorial graphics are generally placed on various web pages that contain interesting content.

Once people come across these, they usually click on them and it is then that such ads are able to become a hit and ultimately people are taken towards the respective web page for which such advertisements are created. In some of the ads even static images are as well used but they are incapable in faring good results. It is the animated designs that have been doing pretty good in terms of reaping positive response. They could be created with the help of professional banner makers. Let us count the benefits that one could get from them.

Attention Grabbers: Due to their attractiveness, people like looking at them. For instance, supposedly you desire compelling customers to place an order right away and something in the peripheral vision is going to be noticed by them. This possibly would make them stop for a moment and pay some attention to them before getting off-page.

More Messages Sent Across: In contrast to static designs, they have the capability to display more than one message at one time. In order to prompt viewers to make purchases, via animated patterns you could display special offers on products that you sell. Or if there is a new service that has been introduced by your firm, you could promote it creatively with the help of animation in your banner. The main task that animation is able to do is that in a certain way it increases the enthusiasm in readers given they are beautiful and impressive.

Tips for Using Local Internet Advertising Do You Need to Use a Banner to Get Good Traffic? Top Tips for Buying and Selling Banner Ads Free Classified Ad Sites

Get Fast Traffic by Going Online

Every website owner's goal is to build fast traffic in orider to sell their product. In fact, the higher you rank on a webcrawler's search engine, the easier it will be to sell, simply because customers don't usually like to take the trouble to search through many pages to find a company that they like. So, the more you can put yourself front and center, the more visible you will be to them and the more sales you can make.

Nowadays, it's not enough simply to have a great product. Gone are the old days where simply creating an original product was all you needed to do to make good sales. There are so many products out there that are almost duplicates of what is being produced that companies need to make a name for themselves before people are even aware that it exists. That's why online marketing is a must. For example, there would be a lot of interest generated if a company is featured in a newspaper or magazine, right? Think of how many more people an online magazine or newspaper could reach! Since more people nowadays prefer to read about current news online, that will create a much larger audience. All a company needs to do is to make their website newsworthy. And that online store will make the products available to everyone, not just customers in a certain area.

It's a great niche that populate the internet as well. Most internet users have attained a college education, have a good salary, and know what they want to buy. It's not a wonder that many companies that produce high-end products all market themselves on the internet. These are the people that call the shots when it comes to money. Don't all companies wish that they can remain open 24/7? Well, online stores do. Since this information is available to the world and no one is asleep at the same time, the company can literally service anyone, anywhere, anytime. Better yet, they don't need to worry about shifts or any overtime. It's the only way that the company can truly get ahead.

Tips for Using Local Internet Advertising Do You Need to Use a Banner to Get Good Traffic? Top Tips for Buying and Selling Banner Ads Free Classified Ad Sites 5 Certified Tips That Will Increase Your Banner Ad Conversion Rate How Banner Avertising Could Be The Missing Link You Need To Add To Your Lead Generation Strategy

Banner Ad Placement: The Secret Behind Banner Advertising

To market your business over the virtual world, banner ad placement can be a real good way. To begin with, banner advertisements are those advertisements that are displayed on sites having moving text hovers and images; the main aim behind them is to get targeted users that will click on that commercial and get redirected to your website for service. The success of banner advertisements lies in its position; it should be placed in such a manner that it could entice the users. That is the reason businessmen willing to make most out of banner advertisements should pay attention to where the banner is placed.

You can not just place your banner ad on numerous websites and expect to flow in great amount of traffic. This is actually a waste of time and effort but more importantly you will be wasting the funding in a strategy which will give you no fruitful results. It is therefore essential that before placing your ad on any website make sure that you indulge yourself in finding a place for the commercial to use it effectively. A successful banner ad placement can alone change the revenues of your business as it is the only concern that you need to take care. You need to find a location where you can place the advertisements, generally the prominent place for displaying the advertisements on site is at the top and this was pretty much fruitful as the advertisements will be visible just when the site is loading. But over the years studies have shown evidence that banner commercials are more useful if they are placed next to the scroll bar at right.

For effective banner ad placement you need to find a website where you can put up your site's banner advertisements. You have to find a site that is having traffic of targeted users and it should also go well with the product and services of your business. Consider an example of shoe making company that makes shoes for athletes such company can buy a space for displaying their commercial on a website which can provide details on racing events and offer advices on running. The website is focused around people who like racing and for that may buy shoes but the site itself doesn't sell any kind of footwear. This way the website does attract shoe buyer but it is not in direct competition with the shoe making company.

So now you know that the key to get maximum revenues from the banner commercial is knowing where and how to position the advertisement and with this understanding you can surely get a way that will be provide you outcomes that you have always been wanting.

Three Questions to Ask Before Buying Banner Advertising on a Website

Buying banner advertising on websites is a very popular method of online advertising. To put it simply, it is the act of placing a banner ad about your business, products or services on another website for a fee. Banner advertising can be effective and profitable, but before you do decide upon buying ad space, ask yourself these 3 questions.

Does the Website Have Any Traffic?

The main reason you advertise on a website is exposure, and if a website does not have visitors, then you likely won't get that exposure.

Most websites that sell advertising space on a regular basis have information about their site that will help you make a decision. This information is found in a Media Kit, that you can download or send an email or contact request for.

So the first thing you can do if you want to advertise on a website is see if they have a page where you can find, download or request for that information.

The Media Kit typically has an overview of their visitors, with general traffic figures, the types of advertising they accept, rates and other advertising terms. Some may go into more detail and reveal visitor demographics.

So what about the their web sites that do not offer a Media Kit? You can ask the website owner or administrator for traffic information. Ask them for a copy of their Google Analytics stats. If they refuse, then take your business elsewhere. If they do agree to give you Google Analytics data, try to get data for the last 3-6 months. What you are trying to determine is consistency of traffic, and what their general traffic sources are. A good sign that a site is a great place to advertise on is if they have consistent traffic and a huge number of them come from Google searches, and referrals from other websites.

Is the Website's Traffic the Type of Traffic You Want?

Sometimes it is not about the quantity, but the quality of visitors. You need to verify if the visitors the website gets are the type of visitors you want to reach out to and would be interested in your products or services. This is where demographic information can come in handy. A website that regularly sells banner ad space almost always has information about their visitors like gender, age, status.. or even education and individual or household income.

If a website cannot provide you with such information, you can try various free tools online that can give you insight into their visitors, one tool you can use is the Google Ad Planner. To use it, all you need to do is type in website you want to do research on in the space, then hit the blue arrow beside it. You will also see traffic estimates using Google Ad Planner but this will not be as accurate as the site's own traffic statistics.

Is the Price, Right?

There are typically three ways you can pay for banner advertising. One, is simply an agreed fixed rate on a monthly or weekly basis. The second is by CPM, short for cost per thousands where you pay an amount for every 1000 impressions of your banner. An impression is one instance when your banner ad was displayed because the page it is found on was loaded on a visitor' browser, which is what happens when a visitor landed on that page. So if the rate is 50 cents CPM, and you get 1000 impressions in a day, you pay a total of $5 for that day for those impressions. Third is per click, where you pay for every click your banner ad gets. There is no "better" means among the three, and it would depend on your costs and conversions and your being able to determine which method gives you the least expense per conversion.

Rates for banner advertising are not regulated, so a website can actually charge as much as they deem they are worth. What's funny is some websites charge too much for ad space even if they do not have the traffic to make the placement worth the expense.

So one way to really be able to get a grasp how much to pay is to first get rates from different websites and make a note of how much traffic they get, and what kind of traffic they have. This will give you an idea what the rates are for websites of a certain size and who get a certain amount of traffic. You also do not need to target high traffic websites, you can find smaller websites that have fewer traffic, but it's visitors may be the exact market you want to reach.

More than just getting traffic through advertising, you want to get converting traffic; visitors that becomes leads or customers.

That said, it is important to note that different websites may charge different rates, and at the end of the day you don't go with the website that offers the best price, but the website that delivers an ROI.

What you would need to do is always ask to do a small test first before taking on a full blown ad package. This way you can determine if the traffic you get converts. As a test, you can run ads for a week or two and spend less. This way you get a sample of their traffic and determine if that web site's visitors will respond favorably to your banner ad and your products/services offered, without you having to pay the full advertising amount.

If the website does not allow tests, ask them if carry an opt out clause in your contract, which will allow you to cancel your arrangement within a certain span of time if the advertising placement does not work for you, does not yield any conversions (leads or sales) for you. You will then only need to pay for advertising for the duration that your banner ad was live on the site.

To be a smart website or online business owner, you need to make some smart decisions especially with online advertising. Smart decisions can only be made if you have the necessary information that help you make an informed decision to do a small test, that if upon delivering good results, you can then scale up into a full blown banner ad campaign on that website, taking advantage of their visitors whom you have found to be that targeted audience you seek for what it is you are offering.

Get Results With These Simple Banner Advertising Tips

Wondering over whether banner advertising would work in your favor! You could be at ease since it has the ability to work very capably. It is just like any other means of promoting your products and services and over the years many changes have come in this form of promotion which has only got better with time. With banner creators, you could make one for your firm but also it is important that they are created by maintaining a balance in all of the aspects that are needed to make it a hit. Advertisers have understood the strength of such promotion means which is why they try to incorporate every needed element. Because they have gained a lot of popularity, such ads have almost becomes omnipresent and it is true that people like watching them and get attracted. This definitely works in favor of firms and businesses endorsing them.

If a careful look is taken at the past response, you would be able to see that such ads have worked wonders for quite a number of business houses. They have been able to deliver results, which is why more companies want and invest in their own promotions. There is no difficulty in finding professional help to create such ads for you. Over the Internet, you'd be flooded with agencies and firms' names mainly dealing in this work, which have special team to personalize designs and patterns for a firm's ad. Certain websites which have already used it could be seen enjoying the benefits that the promotions are offering to their business. Such sites have decent level of traffic which means their marketing tool is working pretty well for them. It is the visual element in such advertisements which strongly work towards attracting the attention of people but at the same you need to be watchful of the content you add here. Extensive research is almost necessary so that your ad does not replicate any other, which if happens, then possibly it would devastate your reputation, and results would be worrisome for your company to face.

Free Online Advertising Adding New Thread of Appreciation to Web Oriented Business

It is not that only the aged section of the society or the adults that have shown their whims and desires for the concept that touches the valid point to increase web traffic behind any successful online business through exchange links methodologies. But such delicate aspects can on this date only be coming alive after one cares to go for free online advertising paradigm in order to put necessary amount of significance in his business or service on the biggest ever created platform headed under the name as World Wide Web. So in order to increase web traffic on this date the demand of the free online advertising paradigm is felt not just by the traders but also by the moderator of a particular website offering information about their business or any service.

In such a milieu the demand and the hype that free banner ads is worth mentioning not just to find the popularity graph of any service on the Internet but for the necessary information that should be embedded for the countless users that keep getting online ion the search of the same in their favorite tick of the clock. This is because; on this online business is a factor free banner exchange as well as exchange links that have authentically let the cash counters keep ringing for the entire year in touch with the fact that defines the valid truth of any advertising just to increase web traffic so that more and more people can come to incur about a product or a service on the Internet. So the factor that defines all the true colors to increase web traffic is also the root cause that can uplift the growth of any online business quite effectively through free banner exchange.

But the numbers are authentically sky high when teenagers too have come up with the insatiable curiosities to share the demand and the imperative facet of a free online advertising paradigm what so ever. There are many businesses that need to get utter clear highlighting factor before any concept of exchange links appears to incur profit that can be expected on the same. This is because we all somehow care to accept that free website advertising is the burning fact that reveals the essence of gaining more in less time in comparison to what we hunt on the Internet or search about a topic by getting online. Keeping all these factors the entire concept of free online advertising have honestly scaled untouchable height in more early than perhaps expected by the owners of a site meant just to highlight the services and other related products necessary for marketing on the World Wide Web platform.

Choose the Best Place to Buy and Sell Website Advertising and Banner Ads

If you own a company then you must always work hard to take the company to the top. It might be easy to go to the top but it is quite difficult to maintain the topmost position for a longer period of time.

There are lots of companies which fail to be on the top just because they do not have the right strategies that will work for them. If you are interested to see you company flourish in the market then you need to learn about best strategies to do so.

Advertisement and marketing are the two most essential things required to take the company to the top. You must make sure that your product or service is known to the customers and is quite popular among them.

You need to get inside the nerves of the customers so that they can never think of getting your products and services out of their mind and hearts. It might seem to be a bit difficult but if you try you will surely succeed. Most of the top companies have their official website these days.

There are certain online strategies which you need to follow. You might be aware of website advertising. After you have built your website it is time for you to make your website known to the internet users.

If you advertise your website you will receive a lot of traffic which will help you improve your search engine ranking. These days' lots of companies are showing interest in banner ads. These kinds of ads will help you promote your website well.

Therefore it is important to buy as well as sell space for the banner ads. There are certain companies which can help you in buying and selling the spaces. It is important to find such a company. You can contact the company with the help of their website.

Make sure the website you choose has an easy to use service. The service must allow you to buy and sell space for web banner that will suit your needs and requirement. You can either buy a space or can sell a space.

In both the cases these websites will help you. They will also help you create online ads which can make good web banners for your website. They offer different kinds of sizes for the website advertising. You can choose the size of your web banners according to your need.

The size requirement might differ from one website to the other. Other than this, they will also help you learn some easy steps to start earning money on the internet. Targeted advertising has been given a new dimension with the help of this kind of a website.

An Easy Way To Build Links

When you have a website the most important thing for you must be the website ranking that you have. So you want to make sure that your website is ranking on top of search engines such as Google and Yahoo when people are searching keywords that are related to your website. The best way to make sure that your website is ranking on top is to complete different kinds of online marketing such as link building within contents and other articles that direct people back to your website.

This way what Google, Yahoo and other search engines do is that they rank your website based on the quality of the links directing traffic back to your website.

A good way to build links is by creating different articles and putting them on the Internet while placing links directed to your website on each website. As a result every time someone reads that article they will also click on the link that follows it and be directed to your website.

You can either write the articles yourself or have other people do this part of the project for you. Either way, you should make sure that these articles are keyword-rich and very informative. You should include as much information you possibly can have in each article. The best way to get going fast is to produce a certain amount of articles a day.

Another thing that will help generate traffic to your website is by maximize your resource box, you can do this by adding anchor texts instead of URLs. You have to realize that people are more keen on clicking on those anchor texts rather than the actual URLs. Anchor texts are clicked on more because they usually consist on keywords that the person is looking to get more information about.

Once you are done writing all of the articles and you have made sure that they are rich in keywords you should be distributing them anywhere you can on the Internet platform. You have to find articles directories and send some to all. By doing this you will be sure to spread the "word" about your website and have it ranking high in no time at all!

Advertise My Business - Important Tips That Helped Me And That Can Help You Too

If you are like any serious business owner, one of the most important questions on your mind should be "how can I advertise my business". This is definitely a very important question that every business owner needs to ask and answer. If you find the right ways to advertise, then your business will surely succeed. And if you don't, failure is obviously inevitable.

And for those people who think advertising is not compulsory, here's an analogy I read sometime back about people who don't advertise. The analogy says that a business without advertisement is like a man winking at a lady in the dark.

Stop a minute and think about that. What you will notice is that if a man winks at a lady in the dark, no one will know what he is doing, except him. So, a business that doesn't advertise is only selling basically to "itself" as no one else will know what it is offering, let alone buy from it. A business like that will only keep losing money - hiring staff, buying inventory, etc, and it won't make the money and profit that it deserves to make.

So, if you really want to achieve success and make money in your business, you have to advertise it. And thankfully if you want to advertise on the Internet you don't have to spend a fortune to achieve results. Gone are the days when you would have to spend a whole lot of money for radio, television or newspaper/magazine advertisement. Yes, many still think it will cost a fortune to get started advertising, but that's not true. Don't let anyone try to convince you that it's true. It's certainly not.

Below is a listing of 4 popular methods that I use to advertise my business.

1. Buying banners in high traffic websites 2. Buying ad spots in high traffic blogs 3. Buying ad spots in high traffic ezines 4. Buying ad spots with Google AdWords

Depending on your budget and the type of business you want to advertise you should take the time to look into each of these methods to find the one that will work best for you. I personally got better results from buying banners in high traffic websites like Yahoo. Your results might differ depending on your budget and the type of business you are operating. You can also decide to advertise on classified ads sites... the good news is that many of them are completely free to advertise in.

Tips for Using Local Internet Advertising Do You Need to Use a Banner to Get Good Traffic? Top Tips for Buying and Selling Banner Ads Free Classified Ad Sites

How to Make a Popular Link Without Spending a Penny

Good day! In this post I will talk about updates in online advertising.

There are many ways of advertising on the Internet. This and banners, and contextual advertising. In recent times, was popular so-called pixel advertising too. It's idea was put forward by Alex Tew from England in 2005. On his page, he posted a site 1000 by 1000 pixels, which sells the range of 10 to 10 anyone. Everyone who bought the area could host the banner and link to his site. In best days Alex got up to 250,000 unique visitors per day, and he earned more than a million dollars. Needless to say, that the costs of the site owners at their pixel ads paid back a thousandfold.

Nowadays this trend died down a bit, as the idea to the page colorful banners are already bored with the Internet community. Also many unsuccessful clones of the original page say that this kind of advertisement is already unpopular. Increasingly relevant in our day direction appeared in the U.S.. This, as it called itself the creator, "puzzle advertising". The idea originates from a page of Alex Tew, but such advertising is much more pleasant to the eye. Its essence lies in the fact that the website has a photograph, which depicts the composition of various items. These items can be "bought." When you mouse over one of the subjects, it visually highlighted and displayed information about the subject, which defines who bought this item. And the click - the user enters the site of "owner" of the object (the so-called, puzzle-link).

Imagine that your company produces mobile phones. You buy a "mobile phones" on page of puzzle advertising, and your site will be remembered by million visitors as the site about phones.Interesting, is not it? Of course, most likely this type of advertising is also will become a thing of the past few years later, and there will be something new, but until such advertising is gaining momentum with might and main, so it makes sense to think, and perhaps "buy" a thing on the original page yet it remains a place. It can bring to your website hundreds of thousands of visitors.

Brochure Design Service

Today brochures form an important part of marketing strategy. They are a sound business products & gives your product a lasting impression for your target audience. A quality brochure will serve as a good ingredient in your marketing campaign. Once you decided you will use a brochure for your future marketing campaigns then starts researching your target audience & potential customers once you will get this information use it for developing brochure content design & themes according to your audience preferences. The first thing is to create a well design custom cover design to make an immediate impact of your target audience. Brochure cover should motivate your customer to know more about your products & services & how it can benefits them. In brochure make proper use of logos, photos & various illustrations in brochure design. For give your brochure a corporate look include quality graphics.

By making quality graphics in brochure design gives your customer a impression about quality products & services. Also a important thing to note is once your brochure is ready it will be use for printing purposes. Once you decide which graphics you will use then to can move towards writing quality content in the brochure. Normally people reads through various headlines & subheads & scan the pages for getting information about the products & services. Body type should be elaborate & give up-to-date information about your products & services. After adding content you need to include call to action information to getting orders. Your contact information should include telephone number, fax number, website address, email address & physical address to contact you through various ways.

There are some basic layouts for making quality brochure design. Use the different font in headlines & different font in the body type. A good variations in font family will make your brochure interesting one. A clean & simple design with good color scheme will make your brochure of high quality. Once your brochure is ready the most important part is choosing right printing company. Check the company which offers low price, guarantees quality & gives good delivery service. Choose a printing company that offers variety of brochure sizes & different paper finishes that ensures you get a quality printed brochure.

Banner Advertisements - An Effective Marketing Technique

If you have built a website and now want to promote it, then there is no other way better than banner advertisement. Banner advertisements are designed in such a way that it tempts the visitor to click on it. No doubt, the monthly fee of placing a banner advertisement in a high traffic website is expensive, but the promotion it gives and revenue it generates is amazing. If you do not want to pay anything, then there is a special technique of banner exchange. Just have a look at the details of different type of banner advertisements:

• Free banner exchange: Free banner exchange is a technique in which you and the owner of other website exchange banner advertisements. They will place their banner in your site and you place your banner in their site. No doubt, this option is totally free, but still there are some problems with it. Firstly, if you want your banner on more than three sites, then this means you have to clutter up your website with different banners. Secondly, be cautious about the websites in which you are planning to place your advertisement. This is because some websites just gather banner ads and nothing else. There is no content in these type of websites.

• Paid banner ads: As discussed above, paid banner ads are expensive, but if you buy some spaces, then it will surely give good results. But there is one condition: banner should be placed carefully. I mean to say, it is really important to choose the site in which you place your banner advertisement. Place your advertisement in such type of website that produces high traffic and in the top ten search engine ranking. Also, choose a site with limited number of banners.

Take care while placing your banner. Place it in a website that matches the theme of your website and not in one that directly compete the products and services of your website. Suppose your website is selling racing shoes, and then place the advertisement in one that is giving information about races, ways to increase the speed, marathons, etc. This way your website gets right traffic.

To cut the long story short, banner ads is really a profitable way only when you do it in a right way. So it is important to keep the above tips in mind.

Tips for Using Local Internet Advertising Do You Need to Use a Banner to Get Good Traffic? Top Tips for Buying and Selling Banner Ads Free Classified Ad Sites

Banner Advertising - Best Effective Ways

There are many ways of developing a buzz online especially when you are promoting something new. Affiliate marketers are exploring both new and traditional methods of internet marketing in spreading details about their web sites and their products too. Posting banner advertising is among the most typical and considered effective methods in advertising on the web. Banner advertising are extremely visible particularly when they are put into strategic internet sites which are related to your niche. The visibility that the advertisements could get is very good since it further enhances the interest in your product or your web site. This is one of many reasons why online marketers are very conscious using the traffic they sites get.

More traffic would mean that more and more people are becoming to know many or services. The price of banner ads is not really that expensive as compared to other online advertising methods. However, this will not make you complacent in investing on it. Even if you won't be spending much onto it, it's still better if your advertisements are getting the outcomes that you intend it to achieve. You need to allocate a budget appropriately so you could have more advertisements spread on different sites. The more ads you are able to post, the greater exposure it might grow in cyberspace. Branding is very essential when you do internet marketing. The way you present your ads on the internet may have an impact on the people's impression of your business.

Impressions should be pleasant and positive. Otherwise, your brand won't survive the tight competition using the bad impressions online users will have about it. Your banner ads basically represent your kind of business on the net. Powerful banner advertisements simply reflect your resolve for your company and to your customers, too. Should you show that you are worried about the advertisements you post, your potential customers can be assured that you are also concerned about giving them quality product and service. Your banner advertising should be able to hit your targeted audience. This is the easiest way for the internet business to obtain very good exposure.

That's the reason, it is necessary that you have good banner ads which are well-planned and well-executed. Important factors in effective online banners must be considered prior to placing your promotions for the net. Keywords must be embedded correctly along with the right theme inside your banners. Aside from seeking the most suitable sites where to market your business, you have to determine the right content and technology for use for the banner ads.

When you have abided correctly with one of these factors, your advertisements would get relevant clicks. Regardless of how brief they may be, still it has to create an impact to whoever sees it on the net. Your banners must get in touch with your targeted audience. Otherwise, it might be useless to invest your hard earned money in it. Don't just post banners without regularly looking at whether or not they indeed bring leads to your business. You have to determine the standards that make it work or fail and make changes when necessary. Through this, you'd know whether your banner ads work or not.

Increase Your Online Advertisement Effectiveness

1.) Market Saturation - if there is simply too much choice and competition out there it can be very tough, timing is crucial and hitting your niche market early and quickly is key. You must do your research to discover the most relevant websites relating to your product and niche, for your service or product to be noticed by the right people. If you're short on cash, spend some time on Google to find the best websites suitable for your banner ad. Alternatively if you're doing a large scale campaign, source a media agency to help you out!

2.) Bad imagery - Simple fact is an ugly image completely destroys the chance of anyone taking a second look at your banner. Why choose a clip art image that a 2 year old can draw when there is an abundance of resources on the internet., free resources like SXC.hu and DesignMoo.com to name a few. iStockPhoto.com is probably the best bet for paid and very quality images.

3.) Broken Link(s) - regardless of the amount of dollars you've spent on fantastic breakthrough creative or if you've thoroughly done your research and your ad is ready to go. A very costly mistake is to have your ad banner link that doesn't go anywhere or leads your potential customer to a 404 error page - very very embarrassing. It creates a bad online user and brand experience, but ultimately it's lost business that could potentially have been a sale. Please check, check and triple check all links, too many have I clicked on banners that take me no where!

4.) Lack of call to action - You MUST give the user a great reason to click your banner. You need to instruct your potential customer, show them, interest them, excite them, entice them! Give people a reason to click on your ad. There's a huge amount of competition, make yours compelling! Think about what type of free or really cheap and desirable service or product you can offer clients?

5) Over exposure - you and I are also consumers and as much as we like to see new exciting things, so does everyone else! Fresh ideas work. When individuals are exposed to the same type of stimulation over and over again, it becomes a blur and your key message is completely lost. Get creative and change it up, tailor your message for different audiences and a target clientele, add different call to actions/offers. It's also a great way to test which creative works the best and which key messages should and shouldn't be used, make sure you have a base line test creative to compare with.

6.) Traffic - It is very easy to find out whether a website is popular or not by using Alexa.com the authority in website traffic right now. It's logical to pick a website that has more traffic, but it does come at a cost. It sounds obvious but often we're drawn into "low expenditure" websites where we don't have to fork out much to advertise. Try and find some good deals, make your money count and find a good balance between cost and potential traffic.

Ultimately if you're having a bit of trouble finding the right sites, choosing the best creative design or can't get your head around online advertising, contact your best local creative agency or contact us at Chromatix!

Online Advertising With Banners

A web banner is a form of online advertising which consists in embedding an advertisement into a web page. Its purpose is to capture visitors by linking to the website of the advertiser. It is mainly based on two events: the "impression" and the "click through". The former one refers to the display of a banner whenever a web page relating to the banner is loaded into a web browser. The latter designates the situation in which a viewer, after having clicked on the rectangular ad box is directed to the due website.

Their function is similar to that of traditional advertisements, namely to notify consumers of a product or service, while giving arguments in favor of purchasing it. They differ in that the results for online advertisement may be monitored real-time and targeted to the consumer's interest.

Banner advertising is currently the most popular form of advertising on the Internet. There are two primary categories: free banner exchange and paid. In order to encourage someone to click on your signage you need not only to make it attractive or animated, but also provide valuable information and high-top products. It is a good idea to run your site on search engines and directories with large audiences, specifying that your banner comes into a certain category, such as: Business, Marketing, Computers, Broadcasting, Travel, Sport etc. High traffic sites like Yahoo or Alta Vista for sure will increase the number of targeted audiences to see your ad.

A paid common banner is usually the only banner ad that appears on a certain web page, mostly near the top of the page. It is either sold by impression or click-through. "Medallion" Ads appear on the side of a single page, as a column of multiple smaller banners, usually sold by click-through.

Another type of signage used by a growing number of companies is represented by vinyl banners. They can perfectly promote big or small business, attract visitors to different events, respond to indoor or outdoor needs. Custom vinyl banners have evolved with time and adopted the new trends. They withstand all type of weather, are attractive and cost effective.

A great alternative indeed for business advertising needs, supported by low-cost art digital printing and ink technology!

Tuesday, November 27, 2012

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